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Digital Growth for Beaunic Salon

Softrica > Marketing > Digital Growth for Beaunic Salon

Case Study – Digital Growth for Beaunic Salon

Category: Social Media & Brand Management

Project Overview

Beaunic Salon, a premium beauty and grooming brand, wanted to increase its digital visibility, attract new clients, and strengthen its brand presence online. The challenge was to create consistent, engaging digital content while also driving measurable results through SEO optimization, ads, and lead generation strategies.

Our work focused on social media management, brand management, paid ads, and SEO improvements, ensuring Beaunic Salon built strong recognition and generated a steady flow of new leads.

  • Services: Social Media Management, Brand Management, Ads & Lead Generation, SEO
  • Client: Beaunic Salon
  • Location: Surat, Gujarat, India
  • Completed Year: 2024 – Ongoing

Project Requirement

The salon required a complete digital marketing approach to:

  • icon Increase social media presence and engagement.
  • icon Run ads for lead generation and client bookings.
  • icon Create regular posts, videos, and reels showcasing services.
  • icon Strengthen brand identity across platforms.
  • icon Improve SEO and Google search visibility for local customers.

IT Service We Provide

01. Social Media Management
  • Created and executed a content calendar with regular posts, reels, and videos.
  • Highlighted salon services, offers, customer experiences, and beauty trends.
  • Built a strong and consistent visual style for all platforms.
  •  
  • Defined brand tone, messaging, and positioning to resonate with target audiences.
  • Maintained a cohesive look and feel across all online channels.
  • Ran targeted ad campaigns on Facebook & Instagram for service promotions.
  • Implemented lead capture strategies to drive bookings and inquiries.
  • Optimized ad performance for maximum ROI.

  • Improved salon’s local search presence with Google Business Profile optimization.
  • Used SEO strategies to increase visibility for relevant keywords.
  • Ensured better ranking on Google Search & Maps to attract walk-in clients.
  •  

Built a content strategy highlighting craftsmanship, sustainability, and design innovation.

  • Social Media Management

Solution & Result

  • Social Media: Increased visibility and engagement with consistent posting, reels, and campaigns.
  • Branding: Built a professional and modern digital identity
  • Exhibition: Generated steady leads and bookings through performance-driven ad campaigns.
  • SEO: Improved Google ranking and search visibility, driving more local customer inquiries.

Outcome:

  • Noticeable growth in followers & engagement across platforms.
  • Continuous lead generation and new customer acquisition.
  • Stronger brand recognition in the local market.
  • Sustainable digital presence through combined social + SEO strategy.