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About Softrica 😃

About Us

About Softrica 🙂

Elevate Your Brand with Strategic Excellence

Elevate Your Brand with Strategic Excellence Since 2021, Softrica has been a trusted 360° digital growth partner for businesses worldwide. As a full-service website development and digital marketing agency, we deliver ROI-driven solutions through SEO, performance marketing, and branding strategies. Furthermore, our team provides expert IT services, innovative UI/UX design, and social media management—all tailored to build stronger brand visibility. By integrating AI solutions with 360° brand consulting, clients gain a competitive edge in their industries. With over 300 successful projects completed, Softrica continues transforming bold ideas into scalable, future-ready brands.

Our History

Founded in 2021 in Surat, Gujarat, Softrica has rapidly grown into a reliable digital transformation partner. Today, we serve more than 300 businesses, offering impactful solutions in Digital Marketing, IT Services, and Branding. Moreover, our consistent commitment to innovation and client success sets us apart in the digital landscape.

Our Mission

Our mission is to empower businesses through technology, creativity, and strategy. Specifically, we deliver innovative, client-focused digital solutions that not only solve challenges but also fuel sustainable growth.

Our Vision

We aim to be a global catalyst for digital transformation. By enabling businesses to achieve sustainable, transparent, and long-term growth, we leverage innovative IT solutions, strategic marketing, and impactful branding. Consequently, our clients can confidently scale in a competitive market.

Who We Are

Empowering Businesses with Innovative Digital Solutions

Softrica is built on a foundation of expertise, innovation, and teamwork. What started in 2021 has grown into a dynamic team of specialists in Digital Marketing, IT Solutions, Branding, 360° Brand Consulting, and AI Solutions.

Our strength lies in combining technical expertise, creative thinking, and strategic insight. As a result, we deliver solutions that genuinely impact businesses. With a passionate and expanding team, we are committed to helping brands scale faster, smarter, and stronger in today’s digital-first world.

Brand We Work With

Meet our Founder & CEO

Soni Yadav

Founder & CEO of Softrica, Soni Yadav is a business strategist, AI startup enthusiast, and technology advocate with a strong passion for science, space, technology, and innovation. She is driven by a vision to create meaningful innovations that inspire, empower, and create opportunities for communities worldwide.

With expertise across Business Management, Leadership, Technical Strategy, and Brand Consulting, Soni brings together business strategy and technology to build impactful ventures and drive sustainable growth.

She holds a Computer Engineering degree from Gujarat Technological University, along with certifications in Reading Financial Statements and Digital Transformation for Leaders.

Over the years, Soni has been involved in building successful startups, mentoring emerging leaders, developing business strategies, and driving technology-led growth. Her approach focuses on combining innovation with practical business thinking to create solutions that deliver long-term value.

As the Founder & CEO of Softrica, she leads the company's vision, strategy, and growth while exploring emerging technologies and building solutions that address real-world business challenges.

Her vision is to turn technology and innovation into meaningful opportunities that create a smarter, more empowered, and sustainable future.

Meet our Director

Abhishek Yadav

Co-Founder of Softrica, Abhishek is a technology and digital growth professional with expertise across technology, marketing, digital strategy, and business growth.

He began his journey through blogging and web development, which helped him build a strong foundation in technology, digital marketing, content creation, and online business. Over the years, he has evolved into a versatile professional who understands how technology and digital strategies can work together to solve real business challenges.

At Softrica, Abhishek focuses on technology solutions, digital growth, content, and strategic execution, helping businesses adopt practical and future-ready approaches to their digital transformation.

His approach is centered on understanding the real business problem, finding practical solutions, and using technology and digital innovation to create measurable impact.

His vision is to bridge technology, marketing, and digital growth to help businesses build stronger, smarter, and future-ready digital ecosystems.

Meet our Director

Amit Yadav

Visionary Director at Softrica and Founder of Bizirath, Amit Yadav is a technology strategist, entrepreneur, and business growth architect with 10+ years of experience across marketing, technology, and business growth.

He works at the intersection of technology, AI, digital marketing, and business strategy, helping businesses transform ideas into scalable digital solutions and growth opportunities. His experience spans software development, web & mobile applications, AI solutions, automation, IoT, digital products, branding, and business growth.

Amit has led diverse technology and business initiatives, combining strategic thinking with hands-on execution to solve real-world business challenges and create measurable impact.

He is also the author of an upcoming book featuring 100 business owners who have built ₹100 Crore+ businesses, capturing their entrepreneurial journeys, strategies, challenges, and lessons.

Through Softrica and Bizirath, Amit continues to help businesses build, transform, and scale through technology, innovation, and strategic growth.

Meet our CTO

Pratit Gamit

Pratit drives digital growth at Softrica as Chief Technical Officer. With a strong background in IT infrastructure, web development, and enterprise technology solutions, he previously served as Deputy CTO at Space Technology & Aeronautical Rocketry. At Softrica, Pratit ensures seamless IT operations, scalable solutions, and future-ready technology that empowers businesses to grow smarter and faster.

Our Expert Team Members 😍