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Avitra Brand Management

Softrica > Web Design > Avitra Brand Management
Avitra​

Case Study – Digital Transformation for Avitra

Category: Website Development & Brand Management

Project Overview

Avitra, a growing brand in the fashion, aimed to strengthen its digital presence and market positioning to scale its business globally. The project required a new website with advanced features, consistent brand identity, strategic exhibition planning, and a strong social media presence.

Through our expertise in web development, branding, events, and digital marketing, we enabled Avitra to not only build a powerful online identity but also enhance its customer engagement, sales, and brand reach.

  • Services: Website Development, Brand Management, Exhibition Planning, Social Media Presence
  • Client: Avitra
  • Location: India
  • Completed year: 2025

Project Requirement

Avitra required a comprehensive solution to:

  • icon Build a new website with customer-focused technical features.
  • icon Plan and execute exhibition participation to capture industry attention.
  • icon Boost social media presence across Instagram, Facebook, and LinkedIn.
  • icon Establish strong brand identity with visual style, messaging, and tone.

Our Approach

01. Website Development
  • Designed and launched a modern, user-friendly website.
  • Added Auto-fill Address feature to simplify checkout experience.
  • Integrated WhatsApp Business API to automate communication:
    Order confirmation & purchase updates and Promotional offers

 

    • Developed brand guidelines covering visual identity, tone, and messaging.

    Positioned Avitra as a modern, trustworthy, and innovative brand.
    • Created booth designs and marketing materials to reflect brand aesthetics.

    Handled logistics and lead management to maximize event outcomes.
  • Executed targeted strategies on Instagram, Facebook, and LinkedIn.

  • Designed engaging content:
    Product showcases
    Behind-the-scenes stories
    Campaigns highlighting craftsmanship and values

  • Website Development

Solution & Result

  • Website: Delivered a high-performing site with smart automation (auto-fill & WhatsApp API) to enhance customer experience.
  • Branding: Established clear guidelines and strong industry positioning, ensuring consistency across all touchpoints.
  • Exhibition: Successful participation generated high-quality leads and improved industry visibility.
  • Social Media: Expanded reach and engagement through storytelling and creative campaigns.

Outcome:

  • Significant increase in website traffic

  • Noticeable growth in sales

  • Improved brand reach across digital and offline channels

  • Valuable event leads from exhibitions